There is some trouble in the markets, mainly the tech sector. It stems from the troubles with Facebook, which has been reeling from a crisis.
Coffee or Beer
Tuesday, March 27, 2018
Saturday, April 7, 2012
Sunday, April 1, 2012
Photos from Kelso Brewery Tasting
Saturday March 31st, at the specialty food and beer store Eastern District in Greenpoint, Brooklyn. Kelso Brewery owners Kelly Taylor, Sonya Giacobbe, and their manager Jess spread the good word about four of their beers now available at E.D.
Review (based on tasting):
1. IPA aged in Cab Sav. barrel : Gorgeous. Highly recommended sipping would give the Easter Bunny a hop in his step.
2. Rauchbier (smokey lager) : A fine beer if you enjoy consuming things that are smoked.
3. Industrial IPA : A terrifying poet of a beer who would steal your lunch money and use it to buy flowers for your girlfriend. Highly recommended--to be shared!
4. Pilsner: Very agreeable, pleasant light beer. Although Kelso pushes the envelope with flavor generation in its other beers, this one implies an adherence to Germany's Purity Law...
Kelso Brewery: Brooklyn, New York. Website
Eastern District : Greenpoint, Brooklyn, New York. Website
Stay tuned for a feature of this excellent food and beverage shop.
Review (based on tasting):
1. IPA aged in Cab Sav. barrel : Gorgeous. Highly recommended sipping would give the Easter Bunny a hop in his step.
2. Rauchbier (smokey lager) : A fine beer if you enjoy consuming things that are smoked.
3. Industrial IPA : A terrifying poet of a beer who would steal your lunch money and use it to buy flowers for your girlfriend. Highly recommended--to be shared!
4. Pilsner: Very agreeable, pleasant light beer. Although Kelso pushes the envelope with flavor generation in its other beers, this one implies an adherence to Germany's Purity Law...
Kelso Brewery: Brooklyn, New York. Website
Eastern District : Greenpoint, Brooklyn, New York. Website
Stay tuned for a feature of this excellent food and beverage shop.
Secrets of Aging Beer in Barrels
I learned some secrets of aging beer in wine barrels.
Kelso Brewery's owners / operators, husband and wife Kelly Taylor and Sonya Giacobbe, gave a tasting of some of their beers at Eastern District in Greenpoint yesterday. Among the beers (now available for your growler) is an IPA that had aged in a Cabernet Sauvignon barrel. I asked master brewer Kelly about the process of bestowing flavor from barrel to brew.
As you might know, barrels are used to age various wines and spirits. Whiskey, rye, brandy and wines are stored in wooden barrels for months or years per the recipe. When the beverage is removed, the barrel retains the flavor. (Consider the point of view that the wine was not soaking in a barrel, but the barrel soaking in wine!). Beer brewers experiment with aging their own recipes in these barrel. The beer has already fermented, and is kegged. It is transported into the barrels via a hose (and returned to the keg also via hose. "There's a lot of hoses involved," said Kelso employee Jess).
Note: it is not yet known by this reporter whether beer can be transferred directly from the fermentation tank into barrels.
Here are my notes from Kelly, told in Q and A format:
Why did you choose to use Cab barrels.. what was the inspiration for this latest experiment?
I'd been looking for cab barrels. A supplier upstate let me know they had 4 available, so I drove up and got them.
And you chose to use them to age an IPA...
We know that our IPA has some citrus elements that blend well with a cab's fruits..
You reuse a barrel for different beers? Does the wood get affected by the beer, or lose its wine character?
Yes you can reuse a barrel. A rule of thumb is to start with a weaker brew and successively use it for stronger beers.
Strong.. as in ABV?
No, the intensity of flavor. For example, our IPA has bitteness, an assertive flavor. You wouldn't want to follow that with a lager, because it would assert itself. Lagers are weaker brews, so you would age them, or wheat beers, first. Your ales and stouts would come later.
How long do you age a beer in a barrel?
Not anywhere near as long as the wine. Usually about a month more or less. A general rule I've come up with, is to double the lengh of time for successive beers. For example, if the first beer sits for three weeks, then the successor should age six weeks.
What's the worst thing that can happen? Can a good brew be ruined?
No, it's not going to get ruined... it might have to evolve. Corrective measures can be taken. If I'm not happy with a result, I can add fresh beer, or move the batch to a different barrel.
Oh, you can have a beer in multiple barrels?
Sure. It's another level of experimentation, of creating new combinations. For example, our Double Boch (doppelbock), "Recessionator" was aged in bourbon barrels and... (reporter forgot). I know (regardless of what happens) it will sell.
***
Kelso Brewery is a well-regarded family business turning out innovative, high-quality beers. The brewery's output is in kegs and "sixtels" (one-third the size of a 'regular' keg, which is 1/2 keg) that can be found at quality beer merchants and pubs.
Kelso Brewery's owners / operators, husband and wife Kelly Taylor and Sonya Giacobbe, gave a tasting of some of their beers at Eastern District in Greenpoint yesterday. Among the beers (now available for your growler) is an IPA that had aged in a Cabernet Sauvignon barrel. I asked master brewer Kelly about the process of bestowing flavor from barrel to brew.
Kelso Brewery's Kelly Taylor (right) and wife Sonya. |
As you might know, barrels are used to age various wines and spirits. Whiskey, rye, brandy and wines are stored in wooden barrels for months or years per the recipe. When the beverage is removed, the barrel retains the flavor. (Consider the point of view that the wine was not soaking in a barrel, but the barrel soaking in wine!). Beer brewers experiment with aging their own recipes in these barrel. The beer has already fermented, and is kegged. It is transported into the barrels via a hose (and returned to the keg also via hose. "There's a lot of hoses involved," said Kelso employee Jess).
Note: it is not yet known by this reporter whether beer can be transferred directly from the fermentation tank into barrels.
Here are my notes from Kelly, told in Q and A format:
Why did you choose to use Cab barrels.. what was the inspiration for this latest experiment?
I'd been looking for cab barrels. A supplier upstate let me know they had 4 available, so I drove up and got them.
And you chose to use them to age an IPA...
We know that our IPA has some citrus elements that blend well with a cab's fruits..
You reuse a barrel for different beers? Does the wood get affected by the beer, or lose its wine character?
Yes you can reuse a barrel. A rule of thumb is to start with a weaker brew and successively use it for stronger beers.
Strong.. as in ABV?
No, the intensity of flavor. For example, our IPA has bitteness, an assertive flavor. You wouldn't want to follow that with a lager, because it would assert itself. Lagers are weaker brews, so you would age them, or wheat beers, first. Your ales and stouts would come later.
How long do you age a beer in a barrel?
Not anywhere near as long as the wine. Usually about a month more or less. A general rule I've come up with, is to double the lengh of time for successive beers. For example, if the first beer sits for three weeks, then the successor should age six weeks.
What's the worst thing that can happen? Can a good brew be ruined?
No, it's not going to get ruined... it might have to evolve. Corrective measures can be taken. If I'm not happy with a result, I can add fresh beer, or move the batch to a different barrel.
Oh, you can have a beer in multiple barrels?
Sure. It's another level of experimentation, of creating new combinations. For example, our Double Boch (doppelbock), "Recessionator" was aged in bourbon barrels and... (reporter forgot). I know (regardless of what happens) it will sell.
***
Kelso Brewery is a well-regarded family business turning out innovative, high-quality beers. The brewery's output is in kegs and "sixtels" (one-third the size of a 'regular' keg, which is 1/2 keg) that can be found at quality beer merchants and pubs.
Drive Time is Coffee Time
Re. Deciding What to Drink...
Kelly, a Brooklyn brewer said when he has to drive, he drinks coffee.
Non-driving times = beer.
That might be the best answer this blog has yet heard.
Kelly, a Brooklyn brewer said when he has to drive, he drinks coffee.
Non-driving times = beer.
That might be the best answer this blog has yet heard.
Saturday, January 14, 2012
The Brains Behind The Bronx Brewery
Coffee or Beer's Matt Hanley meets the polymaths who are
revitalizing the Bronx brewing industry.
Chris Gallant and Damian Brown of The Bronx Brewery |
Three young, smart professionals have banded together in the
Bronx to build a new beer company, The Bronx Brewery (TBB). Native son Steve O'
Sullivan founded the company but has stepped away from daily operations due to
a job at the State Department*. Damian Brown, a Yale grad, was finishing a
program at esteemed brewery science school University California-Davis when
O'Sullivan visited to find a brewmaster. Chris Gallant (Bentley, B.S.; M.I.T.
MBA) was consulting for Heineken in South America when he decided he wanted to
return to New York and start a brewery. His wife saw a Yale alum group posting
by Damian seeking investors for TBB and suggested Chris meet "the
competition." After a meeting, Chris and Damian agreed they had
complementary skills and would partner.
The two have made steady progress turning O'Sullivan's idea
for a craft brewery in the Bronx into a going concern with a valuable product.
Since producing its first commercial batch of Bronx Pale Ale in August 2011,
The Bronx Brewery is on pace to sell 1500 barrels this year, and regularly
sells out of its monthly output. In February its production will double as it
brings a second fermentation tank online. Its barrels command a premium price
and are sold at a growing number of well-regarded bars and restaurants in New
York City (and at Whole Foods Markets). Backed by a supportive group of investors that includes family and
friends, and drawing from the skills developed at our nation's best schools, it
appears The Bronx Brewery is assured of reaching its aspirations to be a
regional, and then, national brewery.
And yet the ride thus far has not been without bumps. One day a year ago, TBB's then accountant and business representative declared he was forming his own brewery (Jonas Broncks). Suddenly TBB had a well-informed rival (and had to find a new accountant). Then there's the bruises borne of the brutal beer distributors, who in many cases dictate the entire beer lineup of a bar. In at least once instance, a distributor has forced a bar to remove Bronx Pale Ale. In true indie-fashion, TBB self-distributes from their own truck; driving in NYC itself is a hazard (cue opening chapter of Bonfire of the Vanities). Let's not also forget that for all the fandom of craft beers, they are a luxury and the U.S. is still mired in an economic "recovery" that has all the power of a 3.2% Utah beer.
Why would smart people leave ideal climates for the Bronx? Beer is a factor... |
And yet the ride thus far has not been without bumps. One day a year ago, TBB's then accountant and business representative declared he was forming his own brewery (Jonas Broncks). Suddenly TBB had a well-informed rival (and had to find a new accountant). Then there's the bruises borne of the brutal beer distributors, who in many cases dictate the entire beer lineup of a bar. In at least once instance, a distributor has forced a bar to remove Bronx Pale Ale. In true indie-fashion, TBB self-distributes from their own truck; driving in NYC itself is a hazard (cue opening chapter of Bonfire of the Vanities). Let's not also forget that for all the fandom of craft beers, they are a luxury and the U.S. is still mired in an economic "recovery" that has all the power of a 3.2% Utah beer.
I met Damian and Chris at a launch event in New York City's Amity Hall in November 2011. I had a couple follow up interviews via phone and email. I learned how they got together, how they are presently operating,some plans for the future, and examples of their strategy of "project orientation" and "smart growth."
* Steve is still actively involved, holds a large number of shares, and has a seat on TBB's Advisory Board.
* Steve is still actively involved, holds a large number of shares, and has a seat on TBB's Advisory Board.
INTERVIEW WITH DAMIAN BROWN, BREWMASTER
MH: What other
careers did you consider?
DB: I have worked
in two other fields outside of brewing: I was an outreach paralegal for a
legal services office doing farmworker labor law cases in the Southeast US for
about 2 years and have spent several years in software sales and business
development.
MH: Why and when
did you decide to become a brew master?
DB: I'm pretty
sure I made that decision after brewing my first batch of homebrew almost 10
years ago. I knew it was something I'd want to pour my life, time, energy
and focus into.
MH: How many
different beers does The Bronx Brewery produce?
DB: One, the Bronx
Pale Ale. But we have a couple in the pipeline.
MH: Why did you
choose to make a pale ale?
DB: It’s a ‘big’
beer meaning it has a lot of character but it’s accessible and can be paired
with a variety of foods. It’s a year-round beer. While almost everyone produces
one, very few breweries actually focus on a pale ale. For our flagship beer, we
decided a balanced beer like a pale ale was the way to go.
MH: Describe your
pale ale in a few words.
DB: Robust,
assertive, balanced, a big, malt, dry-hopped American style pale ale.
[ Editors Note: Learn more about the Bronx Pale Ale ]
[ Editors Note: Learn more about the Bronx Pale Ale ]
MH: Steve (founder)
talked about using specific elements of the Bronx in your beers. What does that
mean?
DB: Instead of
doing the typical, seasonal beers, like an Oktoberfest, we’re finding ways to collaborate
with local organizations to source raw materials and influence a second beer.
We’re new, so we have to do things that set us apart. We’re taking a project
approach.
MH: Can you tell us
about some of these projects?
DB: We’re
discussing a project with The Bronx Botanical Gardens, where they’d produce
some floral ingredients for a beer next spring. We are in talks with a rooftop
farm to grow hops for an upcoming beer. A local coffee roaster might provide
beans for a beer that has some characteristics of coffee.
The New York Botanical Garden in the Bronx will likely provide ingredients for a Bronx Brewery beer project. |
MH: That is local.
And yet I’ve read that your brewery is in Connecticut. Why is that?
DB: We are ‘tenant
brewing’ at the Cottrell Brewing Co.’s facility. Our operating mantra is to smartly manage our
growth. That affects many of our decisions and actions, such as when and how we
raise money, how and where we produce our beer, and how much beer we produce;
turning down some accounts because we don’t want to potentially under-deliver
to others. It’s a process of incrementally scaling up capacity to provide for
growing demand, while being mindful of our capital limitations as a start-up.
MH: So you're
"cooking in Cottrell's kitchen." Is the cookware theirs?
DB: They have a
great facility but they let us enter into our own contracts and use our raw
materials. We own the fermentation tank. In fact, we recently purchased a
second fermentation tank.
MH: Can you explain
why you bought a new tank and why you chose the particular tank?
DB: We decided to
purchase a second (80 BBL) fermentation tank in order to expand production and
distribution of our Bronx Pale Ale.
Factors we considered in deciding
what tank to purchase and where to source it from included volume, timing,
quality and pricing. We decided on an 80 BBL tank in order to maximize
production capacity; we'll brew double batches to fill the tank, given that
we're brewing in a 40 BBL brewhouse. Lead time from order to delivery of
the tank is 4 - 5 months, so we purchased the tank anticipating where we want
our production capacity to be in 5 - 6 months. Lastly, we purchased our
second tank from the same manufacturer as our first 40 BBL tank because we were
impressed with the quality of manufacture and pricing.
[Editors Note: this conversation was in mid-November. The second tank is
scheduled to be used in February]
MH: Is it a
long-term arrangement? Will you ever brew in the Bronx?
DB: Next year,
we’ll have a second round of funding that will raise money to begin building a
facility here in the Bronx. Until that’s
built, we are happy with the quality and consistency from Cottrell and are glad
to have that relationship.
MH: How often do
you work at Cottrell and how do you get there?
DB: I go up there
2-3 times a month. We have a truck that we use to self-distribute and I drive
it up to Connecticut.
MH: How do you
choose a brewery and why did you choose Cottrell?
DB: It was a
three-four month process of investigating a number of breweries in the
tri-state area. We chose Cottrell because of its proximity, its available
capacity, guarantee of supply, and their willingness to let us be active.
MH: You mentioned
turning down accounts. Couldn't you just make more?
DB: We are maxed
out on our one fermentation tank. It's created a luxury / problem of limited
supply --luxury because we can be picky and strategize which accounts to go for
and accept.
MH: What do you say to an account you have to turn down?
DB: That we’re a
new company with limited supply, but we’ll revisit the request down the road.
MH: What accounts
are you focused on?
DB: Two kinds.
First, places that are respected for craft beer. [Ed. note: those places that
carry a dozen or more craft beers from around the country ]. Second, accounts
that are quality establishments, frequented by tastemakers, and only have a few
lines (beers on tap), because that’ll lead to high volume / turnover. They’ll
go through 2 kegs per week.
MH: What about
bottled beer? How much do you make of that compared to draft?
DB: It’s all draft
for now.
MH: Why?
DB: We’ll begin
bottling next year. But for now it’s a benefit
for us to gather as much feedback as possible. It being on draft, in bars,
gives us more opportunities to interact with the customer.
MH: Are you
thinking of changing the Bronx Pale Ale formula based on feedback? Or is the
recipe locked down?
DB: It’s not going
to change. Sure, I have to make adjustments with the raw materials, as a
brewer, to achieve the same results. The flavor profile stays the same.
MH: Do you put much
weight on reviews you see online, like at ratebeer.com or beeradvocate.com?
DB: Those are good
for food for thought. The ultimate feedback is sales.
The Bronx Pale Ale is not yet available in bottles. Maybe next year. |
MH: I noticed at
Amity Hall (West Village taproom) that your Pale Ale sells for $7 compared to
$6 for a pale ale from Brooklyn. Is that a concern?
DB: That’s
something for Chris (operating manager) to worry about (laughs). It’s an
expensive beer to make, and our output doesn’t give us the scale efficiencies
yet.
MH: Steve said that
you’ve been surprised at who your customers have turned out to be. Who did you
expect your customers to be, and who are they actually?
DB: Well,
obviously, a craft beer drinker is one profile we had in mind. Someone who has
a history of favoring quality beer. But the city is diverse, and so customers
come from all walks of life. Accounts in the Bronx are different than accounts
in Manhattan. We’re very proud to see many locals in the Bronx who were
life-long Miller Lite drinkers become regular customers. They gave it a chance
because of its name, but they keep drinking it because they’ve come to appreciate
quality.
MH: What new things
have you discovered you like to do in the Bronx?
DB: I really enjoy
the diversity of the Bronx. Every neighborhood offers something unique
and interesting.
MH: What hobbies that you used to do in Calif. have you had to find a replacement for / or have been more difficult to do here in New York?
DB: I used to play
rugby, both in VA (where I lived before attending the brewing science program
at UC Davis) and CA. It is a sport and culture I love, but I haven't had
time to play here in NY given my work at The Bronx Brewery.
Damian's Tips for Home Brewers
1. Brew what you like to drink. This is the best way to stay motivated to make more.
2. Don't worry so much about style guidelines. Be creative and make a beer that's truly your own.
3.
Start simple and add complexity as you gain more experience. Starting
with simple recipes and processes will allow you to better grasp the
principles of brewing without being overwhelmed.
4. Share what you make.
5. Invite people to brew with you.
INTERVIEW WITH CHRIS GALLANT, OPERATIONS MANAGER
MH: Is it a concern
that your Pale Ale is often $1 more than other pale ales at bars?
CG: Among craft brews, one dollar is not significant to the customer. We don't offer discounts to bars, and our kegs our 2 and a half times more expensive than say, a Budweiser. We're comfortable with the pricing.
CG: Among craft brews, one dollar is not significant to the customer. We don't offer discounts to bars, and our kegs our 2 and a half times more expensive than say, a Budweiser. We're comfortable with the pricing.
MH: Damian says
you'll be bottling beer next year. What's the plan on that? Will I be able to
buy it at a corner store?
CG: We'll revisit it next year. At first we would focus on selling bottled beer to "on premises" accounts, like the restaurants and bars we now serve. "Off premise" accounts like bodegas require a different set of sales techniques, and that will be further down the line.
CG: We'll revisit it next year. At first we would focus on selling bottled beer to "on premises" accounts, like the restaurants and bars we now serve. "Off premise" accounts like bodegas require a different set of sales techniques, and that will be further down the line.
MH: So you get to
interact with customers at bars that have Bronx Pale Ale on tap. Why is that
important?
CG: Being able to see someone's expression when they sip a beer is important feedback. And for us, being able to tell our story directly to people, that helps the community know who we are and what we care about… what our beer is like.
CG: Being able to see someone's expression when they sip a beer is important feedback. And for us, being able to tell our story directly to people, that helps the community know who we are and what we care about… what our beer is like.
MH: You do a lot of
events, yet I notice you don't use those, er, 'beer girls' who go to a bar and
hand out samples or encourage you to buy a particular brand.
CG: That type of marketing works well for the macro beers. A craft beer consumer doesn't respond to that kind of thing, because he's focused on taste. Still, at some events we'll have our wives, girlfriends as extra hands on deck.
CG: That type of marketing works well for the macro beers. A craft beer consumer doesn't respond to that kind of thing, because he's focused on taste. Still, at some events we'll have our wives, girlfriends as extra hands on deck.
MH: What is the
best compliment you've received?
CG: Reorders.
CG: Reorders.
MH: When did you feel you made the right decision
to return to New York and forsake Heinken?
CG: When we sold out of our first batch so quickly.
CG: When we sold out of our first batch so quickly.
MH: How did you manage that, as an unknown brand?
CG: We'd done a lot of trials, samples.
CG: We'd done a lot of trials, samples.
MH: Any times when
you've regretted leaving Brazil and going into business in New York?
CG: On a cold day on the truck (laughs). No, it's hard work but I've no regrets.
CG: On a cold day on the truck (laughs). No, it's hard work but I've no regrets.
MH: What kind of
things do you like to do in New York?
CG: A lot of food and drink stuff: checking out the newest hot spots and oldest NY standby restaurants, local farmers markets and products, food/wine/beer pairings, self-guided food tours (basically just my wife and i picking a neighborhood in one of the boroughs and grabbing food at the 5 or 6 best restaurants there - our favorite so far is either Arthur Ave in the Bronx or Roosevelt Ave in Queens). Otherwise a lot of running in the city, motorcycle touring in NYC and NY state, hanging out in Central Park with our dog.
CG: A lot of food and drink stuff: checking out the newest hot spots and oldest NY standby restaurants, local farmers markets and products, food/wine/beer pairings, self-guided food tours (basically just my wife and i picking a neighborhood in one of the boroughs and grabbing food at the 5 or 6 best restaurants there - our favorite so far is either Arthur Ave in the Bronx or Roosevelt Ave in Queens). Otherwise a lot of running in the city, motorcycle touring in NYC and NY state, hanging out in Central Park with our dog.
MH: What's been the biggest resistance from potential accounts?
CG: Some bars only deal with distributors. We've been kicked out of one bar in The Bronx, when the distributor saw we'd taken up one of "their" draft lines.
CG: Some bars only deal with distributors. We've been kicked out of one bar in The Bronx, when the distributor saw we'd taken up one of "their" draft lines.
MH: I read that
another Bronx brewery, Jonas Broncks, is owned by a former associate of yours.
How did you react to the sudden rivalry?
CG: We're glad to have more brewers in The Bronx. But, we've had to revise our business plan. There are nuances to launching with one beer, and we've tweaked those details.
CG: We're glad to have more brewers in The Bronx. But, we've had to revise our business plan. There are nuances to launching with one beer, and we've tweaked those details.
[Note: The Broncks Brewery now offers two beers and is
carried by Union Beer Distributors. Its website parrots The Bronx Brewery's
idea by stating: "We want our beer to be about The Bronx. The flavor, the
look, the beer is all about The Bronx." ]
MH: Which other
breweries in the country do you see as a good example, that you might emulate
in some way, or aspire to be more like?
CG: Breweries like Dogfish Head that have really pushed the envelope and introduced people the new exotic beers; like Boston Beer that is leading the charge to get craft beer into the hands of new consumers every day; like Brooklyn Brewery who were on the forefront of craft beer in NYC. That being said, I wouldn't say we are aspiring to emulate any of them - we're setting out to do something a little different with our beer and company.
CG: Breweries like Dogfish Head that have really pushed the envelope and introduced people the new exotic beers; like Boston Beer that is leading the charge to get craft beer into the hands of new consumers every day; like Brooklyn Brewery who were on the forefront of craft beer in NYC. That being said, I wouldn't say we are aspiring to emulate any of them - we're setting out to do something a little different with our beer and company.
MH: How about,
irrespective of industry, other companies you admire?
CG: I admire companies big and small that really break the mold of their industry, make a quality product, and have excellent customer service: Apple, Bonobos, Warby Parker, Amazon, PomWonderful, Dropbox. I also love brands and products with solid craftsmanship, strong heritage and a great story: Macallan, Levi's, Red Wing Boots, Ray-ban, NY Times.
CG: I admire companies big and small that really break the mold of their industry, make a quality product, and have excellent customer service: Apple, Bonobos, Warby Parker, Amazon, PomWonderful, Dropbox. I also love brands and products with solid craftsmanship, strong heritage and a great story: Macallan, Levi's, Red Wing Boots, Ray-ban, NY Times.
MH: What other
careers or industries did you consider?
CG: When I opted to leave my consulting gig, I looked pretty much exclusively at the beverage industry, both alcoholic and non-alcoholic. In the end, I decided on beer because it is the product that resonates most with me and that i enjoy working with best.
CG: When I opted to leave my consulting gig, I looked pretty much exclusively at the beverage industry, both alcoholic and non-alcoholic. In the end, I decided on beer because it is the product that resonates most with me and that i enjoy working with best.
MH: Can you give an
example of a big surprise / thing you learned since going into business?
CG: The real camaraderie in the craft beer industry. It's amazing how much small brewers really help each other out. It's a small industry, especially in NYC, and I really enjoy the people I interact with on a daily basis from our suppliers to our customers to other brewers.
CG: The real camaraderie in the craft beer industry. It's amazing how much small brewers really help each other out. It's a small industry, especially in NYC, and I really enjoy the people I interact with on a daily basis from our suppliers to our customers to other brewers.
MH: Any short
advice you give to a friend going into business?
CG: Don't copy what successful beer companies are doing today and assume that will make you successful. Find a undeserved niche that beer drinkers really want and go after it.
** COVERT REPORTING AT A BAR THAT CARRIES BRONX PALE ALE **
In late December, I visited Jimmy 43, a cool European-style basement bar in the East Village that offers a large selection of Belgian and craft beers. Looking at the menu, I asked what the Bronx Pale Ale was like. The young lady bartender said "Everyone likes it. It's one of our most popular beers" but went on to say that she herself found it "bitter" because she is "sensitive to hops." I ordered one, and let my friend try it. He said it was "a good IPA but too bitter." My take was that it was a good beer. I enjoyed it. I only had the one, and I can't recall if I felt that "balanced" means average or that it means "perfect." I was satisfied, and felt it was a winner and just the thing to drink after having had two stronger beers, and seeking to relax but not quit (this was halftime during a NFLgame).
CG: Don't copy what successful beer companies are doing today and assume that will make you successful. Find a undeserved niche that beer drinkers really want and go after it.
** COVERT REPORTING AT A BAR THAT CARRIES BRONX PALE ALE **
In late December, I visited Jimmy 43, a cool European-style basement bar in the East Village that offers a large selection of Belgian and craft beers. Looking at the menu, I asked what the Bronx Pale Ale was like. The young lady bartender said "Everyone likes it. It's one of our most popular beers" but went on to say that she herself found it "bitter" because she is "sensitive to hops." I ordered one, and let my friend try it. He said it was "a good IPA but too bitter." My take was that it was a good beer. I enjoyed it. I only had the one, and I can't recall if I felt that "balanced" means average or that it means "perfect." I was satisfied, and felt it was a winner and just the thing to drink after having had two stronger beers, and seeking to relax but not quit (this was halftime during a NFLgame).
** CLOSING TIME **
Let us not assume TBB will be the next Boston Beer, based on
its pedigree or because 'it should be,' especially since it could be said that
it 'shouldn't be.' In theory, naysayers might suggest Brown and Gallant follow
O'Sullivan into public service or in some other way improve humanity instead of
risking 'good money' to sell a 'vice.' Both attitudes - that TBB is destined to
succeed, or that the resources behind TBB should be allocated elsewhere -
ignore one key concept: free will. On
paper, things look bright, but if paper was all that mattered, O'Sullivan could
have drawn pictures on a napkin while drinking a Brooklyn Brew and left it at
that.
Free will is embodied in actions--and these are very active men. They
have made decisions to create a certain thing and to commit their lives to it.
They have moved across a continent and hemisphere.
Damian and Chris are equipped to deal with pitfalls and to
turn opportunities into advantages. Nevermind the notion of "give brewing
a try and then returning to a corporation or non-profit…" or that
"hey, if they make it rich, then they can do some real good kind of like Gates, Rockefeller etc" or that
"hey this stock in ten years might pay for a new home or education.."
Forget all that!!
The world needs more brewers, but more than that, it needs
more smart people doing what they love to do. It's our privilege in the year
2012 that Damian and Chris have committed their brains to the resurrection of
Bronx brewing. They have made some key decisions and actions that have put The
Bronx Brewery on healthy footing-and given New Yorkers a tasty pale ale.
** FURTHER READING **
The Bronx Pale Ale on RateBeer.com
The Bronx Brewery Twitter @TheBronxBrewery
The Bronx Brewery on Facebook
Where to Find Bronx Pale Ale on tap
** ABOUT THE AUTHOR **
Matt Hanley is a programmer, beer drinker and music student living in New York. @HanleyCan. He put together the COBTE for CoffeeorBeer.com
Friday, January 13, 2012
Children's POV
A schoolteacher shared this drawing done by a student who was working on a project about the number of coffee drinkers. We're assuming the child has some alcohol-related complications at home...
(the word "Evil" appears on the label of a beer bottle.)
(the word "Evil" appears on the label of a beer bottle.)
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